Learn The Demerits Of Interstitial And Lightbox Advert Formats
two web pages (mostly used for an advertising purpose. Most
interstitial advertisements are delivered by an ad server.
Interstitial ads shows itself issue before the page surfers go in to
see the content they are trying to access. An interstitial advert can
be described as a vendor standing by the door of a boutique.
viewing programme which among other things is used for display ads on
a web page. Whenever a Lightbox appears, its background is always in
transparent grey which gives the web user to see the webpage it was
standing on. Lightbox, Thickbox, Slimbox, Shadowbox, etc are similar
but vary in sizes.
Interstitial advertisement format and Lightbox (or other box-family)
advertisement format are loved by many online advertising networks
because they belong to the family of pop-up; which is always easily
noticable by web viewers. They drive sales better, are more active,
they always allow the viewers to make a chioce of either choosing them
or ignoring them. On the flaw side, both interstetial ads and lightbox
ads can be annoying to the web viewers due to their sudden intrusions.
Lightbox advertisement format is better on a desktop than interstitial
advertisement format in the sense that an interstitial ads (whether
entry, in-page or exit interstitial) can confuse the web visitor to
believe that was the page they were searching for but a lightbox ads
will always leave its background transparent to show the web visitor
that it was the actual page searched for. A tiny demerit of a lightbox
ads is that it sometimes cover-up the whole screen of a small mobile
device thereby totally obstructing the viewer.