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Why Cost Per Click (CPC) Advert Networks Are Considered Better Than Cost Per Impression (CPM) Advert Networks

Wondering how what way or why The Cost Per Click advert networks are regarded as better than The Cost Per Impression advert networks.

#1) All Cost Per Click (CPC) advert networks are quality oriented while Cost Per Impression (CPM) advert networks are quantity oriented.

#2) Virtually all Cost Per Clicks (CPC) advert networks follow a very rigorous approval process for publishers while virtually all Cost Per Impression (CPM) advert networks follow an instant approval process for publishers.

#3 Cost Per Click (CPC) advert networks specialize in banner and text tag advert formats while Cost Per Impression (CPM) advert networks are "jack-of-trade" advert format servers; serving every possible advert format.

#4) Cost Per Click (PCP) advert networks provide website visitors with interesting solid pure banner ads while Cost Per Impression (CPM) advert networks provide vulnerable banner ads like floating banner ads, popping catfish banners, etc.

#5) Cost Per Cost (CPC) advert networks are less aggressive advert formats while Cost Per Impression (CPM) advert formats are known to be very aggressive.

#6) Cost Per Click advert networks seem to have won many publishers trusts to the extent that their error or flaws are less recognized while Cost Per Impression advert networks still suffer publishers complain about serving malwares

#7) Judging by number, Cost Per Click (CPC) advert networks are fewer compared to the huge number of Cost Per Impression (CPM) advert networks.

Lets dig a bit deeper into this mater, the Cost Per Impression CPM is also known as Cost Per Mille. Example of advertising networks operating this for publishers are
(1) Tribal Fusion
(2) Casale Media
(3) Technorati Media
(4) Burst Media, etc.
 Cost Per Thousand Advertising Impressions Metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.

On the other hand, the Cost Per Click (CPC) adverts can also be called Pay Per Click (PPC) It is an internet advert where revenue is generated based on number of clicks. Examples are
(1) Media.net
(2) AdSense
(3) Chitika
(4) Infolinks
(5) Bidvertiser

Pay Per Click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target markets. One of the major challenges of online advertising is the act of fraudulent clicking which most advert networks keep combating; that's why high scrutinies are placed on the legibility of clicks any publisher generates; another issue with internet advertising is the preferential rate attached some geographical areas over another which some people might consider racial.


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